Green living, is a sustainable solution with low wastage coupled with high efficiency and affordability are all key areas when it comes to targeting the millennial buyer, and it is no different when buying a home.
A recent NIELSEN STUDY revealed just how much sustainability impacts the purchasing decisions of the millennial buyer, Three key priorities featured prominently were:
1. Homes which are ‘ready to go’
Millennials in general want to spend less on renovations, making new and ‘ready-to-go’ homes popular among this demographic.
2. Energy efficiency and green living
An environmentally-conscious generation, millennial buyers are much more clued up when it comes to green technology and the need for energy efficiency. This means they lean towards a sustainable lifestyle enabling them to minimise their carbon footprint.
3. Affordability
The ideal solution for the millennial home buyer: Green living at an incredibly affordable price.
As homes are also assembled for buyers, they are definitely ‘ready to go’ – all you need is the land on which to enjoy your new off-the-grid home.
We have discovered that the only obstacles for the millennial buyer is affordability.
Living off the Grid is 100% behind the global move toward sustainable living. We welcome the beliefs and value system of the millennial mindset when it comes to responsible buying. We believe that their choices and power to drive environmental change will have a positive impact on the future of our world.
Going off the grid is more than just a trendy craze. It is an entirely new environmentally responsible lifestyle that homeowners will need to adopt. Choosing the right location is one of the most important parts of successfully making the transition into an entirely self-sufficient household. We applaud all who have made the eco-conscious decision to stick to an off-the-grid lifestyle.
This is the main reason why LIVING OFF THE GRID has a variety of options for this purpose is we don’t believe in the “One size fits all” As long as they aim at the three main aspects of the NIELSENS STUDY we will endeavour to promote those products.